Is ChatGPT Winning the Business Battle?

AI Hacks, Business Strengths, and Where Snap Tech IT Fits In

If you’ve been told that Microsoft Copilot is for business and ChatGPT is just for personal use, it’s time to take a second look.

In a recent webinar hosted by Snap Tech IT, industry experts Ted Hulsy and Mark Perez, Chief AI Strategist at Ticomix, explored the business capabilities of ChatGPT. Their conclusion? ChatGPT is not only viable for business—it may even outperform Microsoft Copilot in key areas. Here’s what you need to know.

Why Business Leaders Should Pay Attention to ChatGPT

AI is no longer optional—it’s a strategic advantage. As Mark Perez put it:

“If you’re still Googling while your team is using ChatGPT, you’re behind.”

While Microsoft Copilot is tightly integrated with Outlook, Word, and Excel, ChatGPT for Business offers flexibility, creativity, and powerful problem-solving—especially when paired with the right guidance and governance from experts like Snap Tech IT.

What ChatGPT Does Better Than Copilot

Here’s where ChatGPT for Business shines:

• High-Quality Output – It consistently produces more nuanced, persuasive communication than Copilot or Gemini.
  
• Personalization & Context Memory – ChatGPT can reference past chats and “learn” your voice, helping businesses scale personalized content.
• Integration via Connectors – Businesses can securely link data sources like Outlook, SharePoint, HubSpot, and Gmail.
• Advanced Reasoning – New features like deep research models allow it to conduct web searches, analyze contracts, and plan complex trips—all without human intervention.

As Perez noted during the webinar, “I use it every day for everything from emails to marketing, contracts, and leadership coaching.”

Real-World AI Hacks for Business

Here are the use cases Mark demoed live—proving just how versatile ChatGPT can be:

• Write professional emails that show empathy, leadership, or even humor (like country music-themed responses).

• Plan client-facing travel itineraries that include budgets, logistics, and meeting schedules.

• Compare contracts line by line to detect hidden risks or “honeypot clauses.”

• Summarize meetings and follow up with clients using AI-generated emails that recap key points and propose next steps.

• Conduct deep research into industry events, competitors, or target personas in minutes—not hours.

One particularly fun moment? ChatGPT rewrote an internal policy update email as a country song. It’s not just smart—it’s flexible and creative too.

What ChatGPT Can’t Do (Yet)

Of course, ChatGPT has limits:

• No real-time collaboration across teams (unlike Microsoft Teams + Copilot).

• Occasional hallucinations (yes, it can fabricate answers).

• Manual integration required unless you’re using Teams or Gmail extensions.

• Security concerns—especially if you’re not on a paid business plan.

That’s why working with a trusted IT partner is critical.

So… Should Your Business Use ChatGPT?

Yes—but not without strategy. Start with a basic use case, then scale smartly. As Perez explained:

“Most people should begin with Copilot or Gemini—but if you need deeper functionality, ChatGPT for Business is the way forward.”

Why Snap Tech IT Recommends a Strategic AI Approach

At Snap Tech IT, we believe AI should be secure, scalable, and strategically aligned with your business goals. Whether you’re exploring ChatGPT for contract review, customer communication, or marketing automation—we help you deploy it responsibly.

Want to know how ChatGPT fits into your business workflows?