Rethinking Your AI Strategy: Choosing the Right Tools, Shaping Culture, and Seizing Opportunities

Artificial Intelligence (AI) is everywhere—and many businesses believe that all they have to do is find the right tool, get the licenses, and turn it on.
But there’s a whole lot more to consider and a lot more you could be doing with AI, if you take the time to think about AI strategically.

Here are six key thoughts to help you rethink your approach to AI.

1. Why AI Strategy Is More Than Picking a Tool

AI adoption isn’t a one-size-fits-all approach. Businesses often underestimate how many different AI solutions they actually need to get meaningful results. From generative AI like ChatGPT to process automation through RPA, the right combination can transform operations. But you can’t just “buy AI”—you have to think about how it integrates with your systems and workflows.

2. Understanding What AI Can—and Can’t—Do

Some overestimate AI’s capabilities, expecting it to fully replace skilled human work overnight. Others underestimate it, missing opportunities to automate repetitive tasks and speed up research. AI is powerful, but pairing it with automation still gives the best results for many business processes.

3. Building a Culture of AI and Automation

Think back to the early days of Google search—those who learned how to “Google well” gained a big edge. AI is similar today: success depends not only on prompts but also on which AI you use and how you weave it into daily processes. A cultural shift toward “tools-first thinking” is critical.

4. The AI Domain Grab: Today’s Hidden Opportunity

Right now, there’s an AI “land grab” happening—similar to the early gold rush of Google Ads or LinkedIn messaging. Early adopters who optimize AI for visibility, content, and customer engagement can win big before the market saturates.

5. Real-World AI Use Cases That Save Time and Boost Impact

AI can be more than a novelty. Imagine planning your business trip including flight research, hotel suggestions and even restaurant and meal suggestions. Instead of spending hours researching, you could have AI draft your full itinerary—all in seconds.

6. The Cultural Shift Needed for Long-Term AI Success.

The novelty of “look, this email was written by AI” will fade. Businesses that embed AI deeply into their operations—treating it like an everyday tool rather than a special event—will stay ahead.